Communication with outside world has always been and still a challenge for grassroots non-governmental organisations, particularly those working in remote areas. Traditionally they have taken recourse to printing and distributing brochures, annual reports, case studies, newsletter, etc. But these tradition methods of information dissemination had their limits in their relevance and reach both.
Annual reports are an annual event, but by the time they are compiled, printed and distributed almost six months elapse since the end of the year under reporting. Brochures are usually printed once in two or three years and continue to be distributed till they are exhausted. Newsletters are often very irregular and same is true about case studies. Apart from this, they reach only a few people – only to those whom they are sent.
As we believe advocacy is a core part of social work practice and it would be highly successful as best practice if maximum use of social media. These day media platforms have grown in popularity in online campaigns, and we can see greater impact where social workers use social media when working with community groups. Children & Youth are much active online than TV and other source of information. It becoming little easier to spread the social voice all over. In few years not only beneficiaries are communicated effectively but it is also effective for social work practitioners where they are getting updated and upgraded if we compare them before digital era. I can see a collaborative platform to execute our social work practice thoughts.
We wish this must not be just as a theory for remote rural India. Social media platform also conclude with practical consideration for social worker when working alongside communities in social justice initiatives as call to action.